Streaming innovation has reshaped live sports experiences, but success depends on knowing when to prioritize real-time video delivery versus consistent and configurable latency. Adjusting latency to fit the needs of your live event is key to keeping fans engaged while staying cost-efficient.

Server-Guided Ad Insertion (SGAI) is an advanced ad-insertion technology that combines elements of both Client-Side Ad Insertion (CSAI) and Server-Side Ad Insertion (SSAI). In SGAI, the server signals the ad break while the client-side video player handles insertion. This approach allows for seamless transitions and more personalized and non-intrusive ad experiences, benefiting both advertisers and viewers.

We’re excited to present our StreamOn session recap with Amino! Tune in to discover how you can leverage the latest live sports betting trends and strategies to deliver unparalleled viewer experiences and maximize bettor engagement.

How can you keep fans engaged while operating in a profitable way? In this session, explore how sports brands and media companies can stand out in a crowded market through enhanced fan engagement and optimized monetization.

HbbTV provides a standardized way to bring OTT apps into the broadcast environment, though ensuring high-quality video playback can sometimes be challenging. In this article, we’ll explore HbbTV basics, its appeal to media companies, common challenges, and best practices to enhance the viewing experience, featuring insights from industry experts. 

Tune into our latest StreamOn session where we discuss how to consistently deliver high-quality streams at scale and create exceptional, cross-platform experiences that keep viewers fully engaged.