Increase Reach & Boost Engagement
Real-time streaming has revolutionized the way content is shared, enabling instant global reach and connecting audiences from every corner of the world. In an era where viewer engagement is paramount, industries like live sports broadcasting, iGaming, and auction houses are leading the charge by leveraging technologies such as re-streaming and live clipping. By adopting these innovative technologies, content owners can effortlessly engage viewers across all channels and stimulate growth.
In this blog, we’ll explore the benefits of re-streaming and live clipping, and provide practical tips on how you can leverage these tools across various use cases.
Table of Contents
What is Re-streaming?
What is Live clipping?
Applications in Live Sports
Applications in Live Casinos & iGaming
Applications in Live Auctions
Practical Tips for Broadcasters
Conclusion
What is Re-streaming?
Re-streaming video, also known as simulcasting or multicasting, involves broadcasting the same live content simultaneously across multiple platforms. This means you can stream to Facebook, YouTube, Twitch, Instagram, and more—all at the same time. Utilizing this approach maximizes global reach by tapping into diverse audiences who may prefer different platforms and provides opportunities for increased monetization through various platform-specific ad revenues and sponsorships.
It’s clear that re-streaming provides numerous advantages for content owners, making it an essential tool in their digital strategy. By leveraging re-streaming, content creators and broadcasters can ensure a broader distribution of their live events, cater to diverse audience preferences, and enhance overall engagement.
Additionally, it provides valuable data insights from multiple sources, helping content owners understand audience behavior and preferences more comprehensively.
Benefits of Re-streaming
Increased reach:
By streaming to multiple platforms, you can reach a larger audience without additional effort.
Engagement boost:
Different platforms have different user demographics. Restreaming allows you to engage with a diverse audience.
Streamlined operations:
Manage all your streams from a single dashboard, making it easier to monitor performance and interact with viewers.
What is Live Clipping?
Live clipping is a strategic technique in real-time streaming that involves capturing standout moments from your live stream and converting them into standalone clips for broader distribution. This can be achieved either in real-time, allowing you to share highlights instantaneously as they happen, or by extracting key segments from a recorded stream for later use.
By enabling the instant creation of highlight clips from live broadcasts, this technology ensures that key moments are captured and shared promptly, keeping viewers engaged even if they missed the start of the live event. These clips are easily shareable across social media and other platforms, amplifying the reach and visibility of the content.
Moreover, live clipping provides an opportunity to repurpose content for various uses, such as promotional materials or recap highlights, thereby extending the lifespan and value of the original broadcast. This immediacy and flexibility help maintain audience interest, drive engagement, and ultimately contribute to a more dynamic and interactive viewing experience.
Benefits of Live clipping:
Highlight key moments:
Share highlights, big wins, or exciting events to keep your audience engaged.
Content repurposing:
Turn your live stream into multiple pieces of content that can be shared across social media.
Dispute resolution:
Create specific clips for operator audits to handle disputes effectively.
By isolating and spotlighting the most engaging segments of a broadcast—such as critical game plays, compelling auction bids, or significant announcements—content creators can maximize audience engagement and retention.
Now that we understand live clipping and re-streaming, let’s delve into how these powerful tools can be combined for various real-time streaming use cases.
Applications in Live Sports
Re-streaming and live clipping are simple yet powerful tools that can significantly boost fan engagement for live sports owners by highlighting key plays and exciting moments in real-time.
Share big wins
Nothing excites an audience more than witnessing a big win. Live sports content owners use live clipping to capture and share key moments from a game, such as a homerun or a winning soccer goal, by instantly creating highlight clips as these events occur. These clips are then distributed (re-streamed) across various digital platforms like social media, websites, and apps, allowing fans to relive the excitement and engage with the content even if they missed the live broadcast.
This not only keeps the audience engaged but also amplifies the reach of the event, attracting more viewers and enhancing the overall fan experience.
Stream to multiple platforms
Grow your audience by streaming live sports events to multiple social media sites at once. Gen Z fans increasingly rely on social media to get all their live sports information, preferring platforms like Instagram, Twitter, and TikTok for real-time updates, highlights, and community interactions.
Highlight reels
Keep the excitement alive even after the event is over by sharing highlight clips or key moments from the game. These can be used to recap the event, engage with fans, and drive traffic back to your main content.
Applications in Live Casinos & iGaming
The explosion in iGaming, enhanced with both live clipping and re-streaming can significantly boost player engagement for live dealer games and online casinos.
Share hot clips
Sharing live clips of big online casino wins captivates viewers’ interest and sparks social sharing, thereby expanding your audience by attracting new players eager to join the excitement. This not only keeps your audience engaged but also showcases the excitement and unpredictability of live casino games.
Additional strategies include:
Promotional clips:
Create promotional clips showcasing new games, special events, or tournaments to entice players.
Tutorials and tips:
Use clips to demonstrate game rules, strategies, and tips to help new players get started.
Player engagement:
Share clips of player interactions or reactions to foster a sense of community and excitement.
Event recaps:
Re-stream highlights from special events, such as high-stakes games or celebrity appearances, to generate buzz.
Personalized content:
Customize clips for different player segments based on their interests and preferences, enhancing targeted marketing efforts.
Applications in live auctions
Operator audits
Auction houses use live clipping for dispute resolution by capturing and preserving precise moments during the auction, such as the exact timing of bids and the auctioneer’s announcements. These clips serve as verifiable records that can be reviewed to clarify discrepancies, address bidder concerns, and ensure transparency in the bidding process.
By providing clear, time-stamped evidence, live clipping helps resolve disputes efficiently and maintains trust and integrity within the auction process.
The future of live auctions
Combining re-streaming with live clipping is the future of live auctions, as it allows auction houses to reach a global audience in real-time while providing instant highlights and verifiable records to enhance transparency and engagement.
Re-streaming
Live clipping
These strategies not only increase visibility but also enhance the chances of higher bids and successful sales, making the auction process more dynamic and profitable.
Practical Tips for Broadcasters
Choose the right tools
Invest in a real-time streaming provider with reliable re-streaming and live clipping tools that offer seamless integration with your preferred platforms. Look for features like high-quality video output, real-time analytics, and easy-to-use dashboards.
Timestamps are crucial for live clipping in real-time streaming as they provide precise markers that ensure accuracy, context, and easy retrieval of specific moments, enhancing the viewer experience and aiding in content management.
Plan your content
Planning is essential in creating highlight reels or capturing certain demographics, as it involves strategically selecting key moments that resonate with the target audience, ensuring the content aligns with their interests and preferences, and timing the release to maximize engagement and reach.
Maximize brand impact and ROI
You can use live clipping and re-streaming to leverage contextual ads and brand sponsorships by integrating targeted advertisements into the most engaging segments of your content, allowing brands to reach their audience at peak moments of interest, and offering sponsors the chance to associate their messages with highly relevant and memorable clips, thereby enhancing visibility and impact.
Driving additional revenue in real-time streaming is crucial for maximizing the financial potential of your content.
Engage with your audience
You can use live clipping and re-streaming on social media to interact with your audience in live chat by highlighting key moments and immediately sharing them, prompting real-time discussions, responding to viewer comments and questions on the spot. This creates a dynamic and engaging community that encourages ongoing interaction and keeps your audience coming back for more.
Conclusion
Re-streaming real-time video and live clipping are game-changing tools for your streaming strategy in live sports, auctions, and casino games. By harnessing these techniques, you can expand your audience, spotlight thrilling moments, and deliver an unparalleled, immersive experience for your viewers. As a bonus, you can drive additional revenue by leveraging these powerful features to attract and retain more viewers.
Dolby Millicast makes these tools simple to use with its user-friendly dashboard, allowing you to seamlessly integrate and manage your streaming features.
