Industry Solutions

Rootz Celebrates 5 Year Anniversary: A Journey of Innovation and Excellence in iGaming

Rootz logo with 5 number with candles

Rootz redefines online gaming with its cutting-edge, immersive experience, pushing the boundaries of what’s possible. Its rapid success with Wildz has led to the creation of four additional online casino brands, all committed to setting new standards in the industry.

Rootz LTD, the innovative force behind some of the most successful online casino platforms, is celebrating a significant milestone—its 5-year anniversary. Since its inception, Rootz has been steadfast in its mission to set new standards in the online gaming industry. This milestone offers a moment to reflect on the technological advancements, strategic decisions, and resilient spirit that have contributed to its success.

The Genesis of Rootz: From Vision to Reality

Rootz LTD’s journey began with the launch of Wildz, its first online casino, in 2019. This was the culmination of years of meticulous preparation by some of the brightest minds in the industry. Wildz was designed to push the boundaries of what’s possible in online gaming, offering players a cutting-edge, immersive experience. The platform’s instant success among players paved the way for four additional online casino brands, each with its unique identity and value propositions.

From the outset, Rootz operated with the motto “Automate the Game.” This phrase encapsulates the company’s commitment to leveraging technological solutions to automate processes, thereby creating a lean yet highly competitive and profitable product offering. This approach has been a significant factor in the company’s rapid success and sustained growth.

gradient background with iphone in center displaying the Rootz logo

Technological Advancements: The Backbone of Success

One of the key factors in Rootz’s success has been its seamless integration of cutting-edge technologies. Notably, the partnership with Dolby Millicast WebRTC and real-time streaming technology has been a game-changer. This technology enabled ultra-low latency streaming experiences, allowing players to bet and interact in real-time, creating a social and immersive gaming environment. Dolby Millicast transforms online casino games from passive viewing to active participation, creating an immersive and interactive experience that is both social and entertaining.

Navigating Challenges: The COVID-19 Pandemic

The agility of Rootz’s brands was put to the test during the global COVID-19 pandemic. The unprecedented limitations posed by the pandemic required multi-national teams to adapt quickly to reduced travel, increased online collaboration, and shifting player preferences. Despite these challenges, Rootz continued to thrive, securing international awards and gaining recognition from industry peers. A cornerstone of Rootz’s success during this period has been its unwavering commitment to integrity, player safety, and regulatory compliance.

Strategic Partnerships: Building a Robust Ecosystem

Rootz’s success is also attributed to its strategic partnerships with some of the world’s best game providers and leading payment providers. These collaborations have resulted in gaming excellence, secure transactions, and comprehensive compliance with regulatory standards. Licensed by the Malta Gaming Authority and regional regulators in Ontario and Germany, Rootz has established itself as a trustworthy and reliable player in the online gaming industry.

In the past year, Rootz has focused on future proofing its platforms to ensure continued success. The company has refactored its proprietary code to enhance the player experience and established strategies to take its platforms to the next level. While many original team members remain, Rootz has augmented its workforce with talented individuals across various departments, including development, product, support, payment, and marketing. This expansion has boosted the company’s leadership capacity and positioned it for future growth.

Setting the Global Standard in iGaming

In an industry that’s barely 30 years old, Rootz has managed to set a strong foundation for growth within just five years. The dynamic world of iGaming requires staying ahead of the competition by anticipating and preparing for industry developments. While it’s impossible to predict what the next five years will bring, one thing is certain: Rootz will continue to be at the forefront, setting trends and establishing the global standard in iGaming.

Rootz live casino games on gradient background

Join the Celebration and Experience the Future of Gaming

As Rootz celebrates its 5-year anniversary, it’s an excellent time for both new and seasoned players to experience the future of online gaming. With its commitment to technological innovation, strategic partnerships, and a player-first approach, Rootz is poised to continue its journey of excellence and innovation.

Interested in learning more about real-time streaming platforms that have set customers like Rootz apart from the competition?

Rose Power

Senior Product Marketing Manager

Rose Power is the Senior Product Marketing Manager for Dolby Millicast. She is driven to build authentic relationships and craft simple solutions in the video-streaming sector. In her downtime, Rose enjoys strumming on her ukulele, tending to her garden, or embarking on hiking adventures with her backpack and pup.

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