The sports betting industry thrives on immediacy, reliability, and entertainment, especially when it comes to delivering seamless video experiences in brick-and-mortar betting shops. For Paddy Power, a leading sports betting company, providing consistent high-quality, ultra-low-latency video became a major challenge—one that Dolby was perfectly positioned to solve.
This case study explores how Dolby tackled Paddy Power’s business needs, boosting viewer engagement and revenue, while transforming the live sports betting experience.
At a glance
Paddy Power is a prominent bookmaker and sports betting company that originated in Ireland in 1988 and has grown into one of Europe’s largest live sports betting entities with a substantial online presence and over 600 retail shops across the UK and Ireland.
With a focus on offering premium in-shop betting experiences, Paddy Power needed a real-time video streaming solution that worked seamlessly across their betting locations, even when faced with poor network connections. Their search for a modern, reliable solution led them to Dolby and their consistent high-quality streaming solutions.
The challenge: addressing latency & quality issues
Paddy Power’s ability to provide smooth, ultra-low latency streaming in their retail betting shops is not just a feature; it’s a necessity. With multiple competitors in the market, the company knew they needed to deliver a premium, reliable video experience to maintain their edge.
With their previous solutions, they faced several critical issues:
Inconsistent stream quality
Betting shop screens frequently experienced video freezes and glitches, particularly during peak moments in network traffic. For spectators watching live sports, this interruption was more than an inconvenience—it negatively impacted customer satisfaction and retention.
Latency concerns
Ultra-low latency is critical for live, in-play betting. Delays between real-world events and the betting timeline often result in rejected bets due to closed betting windows, frustrating customers and causing revenue loss for sports betting operators.
Unstable networks
Many of Paddy Power’s retail shops operate on consumer-grade internet connections with fluctuating bandwidth. They experienced inconsistent latency, dropped packets, and limited network reliability, which regularly disrupted live streams.
Limited monitoring and analytics
Paddy Power lacked real-time data for monitoring stream performance across their network of retail shops. Without actionable insights, their support team struggled to identify and resolve issues before they impacted customers.
With 6,000 streams running 16 hours per day across hundreds of shops, the streaming architecture required both high scalability and stability. Recognizing the need for an innovative and scalable solution, Paddy Power turned to Dolby to help overcome these hurdles and enhance their video delivery system.

The Dolby solution: speed, scale & quality
By addressing key challenges and delivering consistent, scalable, real-time streaming solutions, Dolby’s team of video experts enabled Paddy Power to stand out as a leader in live sports betting.
Here’s what set the Dolby’s solution apart:
Consistent ultra-low latency
Dolby’s superior low-latency solution ensured sub-second latency, enabling real-time streaming in Paddy Power’s betting shops. This consistency is pivotal for in-play betting, where decisions must be made as quickly as possible, and video delays can lead to customer dissatisfaction and revenue loss.
For betting use cases that require more flexibility, Dolby’s unique feature of configurable, managed consistent latency enables Paddy Power to adjust latency levels to suit different needs, providing a seamless betting experience for users while optimizing operational efficiency.
Direct integration with the Amino H200 box
Dolby is now fully embedded with Amino Orchestrate, creating a powerful solution for stable and synchronized sports betting streams, and guaranteeing seamless operations in Paddy Power’s high-demand environments. Amino utilizes its H200 boxes to ensure video consistency across Paddy Power retail betting shops, delivering smooth and reliable content for an enhanced customer experience.
When you combine the fully native Dolby integration on the H200 with the Amino Orchestrate platform for fleet management, distributed video playback is a breeze to deploy and manage.
Additionally, Dolby’s full remote control over the Amino H200 boxes, including the ability to activate or deactivate monitoring solutions, enables faster expert technical support and precise stream health diagnosis, ensuring efficient and effective problem resolution.
Network resilience in challenging conditions
To resolve stream quality issues, Dolby swiftly implemented stable, scalable streams with built-in resilience to network anomalies, such as packet loss or high jitter. By leveraging advanced streaming protocols like HESP (High Efficiency Streaming Protocol), Dolby’s solution was able to maintain stream stability even over poor or inconsistent networks.
Fluctuations in bandwidth and roundtrip times were managed seamlessly, ensuring a consistent, premium-quality viewing experience. Combined with the Dolby integrated Amino H200 boxes placed across their retail betting locations, Paddy Power was able to easily overcome the challenges of inconsistent network quality.
“By leveraging Dolby’s real-time streaming solution, we maintained stream stability even over unreliable networks, ensuring a consistent, premium-quality viewing experience for our customers at sub-second latency.”
Colm Codd, Head of Technology – Retail
Advanced data insights
Through Dolby’s real-time telemetry and client-side analytics, Paddy Power gained advanced visibility into stream performance. This allowed their support teams to monitor issues proactively and address disruptions before customers were impacted. The real-time data capabilities have greatly improved system diagnostics and support, reducing resolution time for technical issues.
The results: enhanced business outcomes
Paddy Power has achieved notable benefits since adopting Dolby’s video streaming solution. Customers now enjoy uninterrupted live video streams, ensuring consistent quality during pivotal live sports moments. Sub-second latency has allowed betting shops to improve real-time betting engagement with faster and more trustworthy in-play betting options.
Dolby’s cloud-first architecture is ready to expand as Paddy Power grows, with the ability to handle increasing demand efficiently. The real-time data capabilities have greatly improved system diagnostics and support, reducing resolution time for technical issues. The Paddy Power support team can now focus on core activities instead of resolving video streaming issues.

With these advancements, Dolby’s solution has redefined what’s possible in retail betting video delivery.
“We’ve witnessed remarkable improvements in video quality since leveraging the Dolby real-time streaming solution. The consistent video experiences and added functionality have driven results beyond our expectations. Instead of resolving streaming issues, our team can further focus on innovation and delivering premium sports betting experiences.”
Colm Codd, Head of Technology – Retail
Conclusion
Redefining video excellence in live sports betting
Through its collaboration with Dolby, Paddy Power has successfully delivered superior video streaming experiences that not only meet the needs of their customers but also set a benchmark in the sports betting industry. By addressing key challenges and delivering consistent, scalable and high-quality real-time streaming solutions, Paddy Power continues to innovate and further strengthens its position as premium sports betting experience provider.
This partnership also illustrates the critical importance of ultra-low latency, real-time analytics, and seamless integration for organizations seeking high-quality video experiences. Whether it’s for retail betting shops or other applications, the winning formula is clear.