Session overview
Are you ready to revolutionize advertisement in the streaming world? While Client-Side Ad Insertion (CSAI) and Server-Side Ad Insertion (SSAI) each offer distinct advantages, they also have their limitations. Server-Guided Ad Insertion (SGAI) represents a hybrid approach that combines the strengths of both CSAI and SSAI, redistributing responsibilities to deliver the best of both worlds. This innovative method not only enhances the monetization potential of streaming services but also improves the viewer experience.
This session features exclusive strategies from Dolby’s and Google’s streaming experts: Michel Roofthooft (Senior Director of Engineering at Dolby), Lemu Coker (CTV Ecosystem Partnerships Manager at Google), and Sourya Roy (Senior Product Manager at Google). Topics we’ll cover include:
- CSAI vs. SSAI: We discussed the advantages and limitations of Client-Side Ad Insertion (CSAI) and Server-Side Ad Insertion (SSAI). CSAI offers personalized ads but struggles with cross-platform implementation and seamless ad-break transitions, while SSAI is resilient to ad blockers but is more complex & expensive to scale.
- Introducing SGAI: We unveiled Server-Guided Ad Insertion (SGAI), a hybrid approach combining the personalization of CSAI with the seamless transitions of SSAI. It additionally brings higher fill and rendering rates. THEO and Google are collaborating to advance this technology.
- Future of Monetization with SGAI: We explored how SGAI is set to shape the future of ad monetization, delivering more personalized and relevant ads, and also new innovative formats, ultimately driving greater user engagement and revenue.
Don’t miss the chance to get ahead in the evolving world of streaming advertisement. Join us for this insightful session and discover how SGAI can transform your ad strategy.
Watch the webinar replay
This video was part of IBC2024 CE Sessions
