Boost interactive fan engagement

No more off-season. Captivate fans year-round with live, interactive sports experiences.

Own the fan experience

Our real-time streaming features empower sports brands to create unparalleled interactive fan experiences. We enable complete control over interactive fan engagement, beyond the constraints of social media platforms allowing for personalized and direct viewer interaction.

Keep fans engaged and spending all year with live interactive events for their favorite team.

Engage beyond the game

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Leagues, clubs and federations worldwide can deliver live sports experiences that extend beyond peak season and game day.

With Dolby Millicast, every moment is an opportunity to connect with fans:
✔ Preseason games
✔ Training camps
✔ All Star events
✔ Host live tailgate parties
✔ Share live post-game reactions & interviews
✔ Live draft picks
✔ Exclusive streams by VIP athletes

“Off-season fan engagement leads to a 52% increase in spending on tickets and merchandise.”

Source: Deloitte fan engagement survey

Redefine interactive fan engagement & boost revenue

Sports brands can unlock new revenue streams by offering exclusive, behind-the-scenes content which boosts viewer engagement and connection. Create new sponsorship and advertising opportunities, tapping into a global audience eager for immersive sports content.

Live sports betting adds an exhilarating layer to fan engagement, promoting continuous interaction and generates direct earnings for sports content owners.

Unlock the benefits of Dolby Millicast

Cutting-edge performance

Deliver action as it happens with sub-500ms latency.

Massive scale

Stream up to a million fans without compromising quality or speed.

Synchronized viewing

Ensure that every fan watches together in real time, eliminating spoilers.

Interactive experiences

Gamify your fan experience with real-time reactions, social sharing, chat, and polls.

Get started

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“90% of Gen Z fans use social media to consume sports content like game clips, interviews and athlete posts.”

Source: Deloitte fan engagement survey

Enterprise

As your usage grows, discounts grow

Talk to us about enterprise pricing for high volume providers.

Experience the Dolby difference

With our distinguished 60-year history in providing outstanding audio and video solutions, Dolby Millicast offers enterprise and developers an unparalleled combination of timeless expertise, proven results, long-term stability and trust – exactly what you need when building an interactive fan engagement program.

Real-time. All the time.

Dolby Millicast transforms the way fans interact with live content, offering features that make them feel like part of the team, both inside and outside the stadium.

The Dolby Millicast streaming architecture is unique in that it’s always on and ready, which reduces your Total Cost of Ownership (TCO). We eliminate the costly fees the competitors charge to initiate player-platform connections.

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