Though China dominates the live shopping market, U.S. and European trends indicate that live commerce is growing exponentially in popularity. Projected to be worth $68 billion in the U.S. by 2026, prominent trends in live shopping include VR, sustainability, low-latency video, and more.

Live sports gamification elevates fan engagement through interactive real-time experiences, fostering deeper connections with the game and driving heightened enthusiasm among viewers. This results in increased team ticket and merchandise sales, ultimately leading to a significant rise in overall revenue for the sports organization.

To improve engagement for online auctions, auction organizations need to leverage real-time streaming technology, improve accessibility and implement other viewer engagement strategies to maximize participants’ interest and revenue.

The iGaming market is highly competitive. Excelling in player acquisition within the real-time streaming industry demands a well-planned and flexible strategy. By utilizing multi-channel marketing and adhering to industry best practices, you can effectively attract, develop, and sustain a dedicated player base.

We’re excited to announce that we’ve acquired THEO Technologies, a provider of video players, and solutions for low-latency, live delivery of sports and entertainment content.