Latest insights on the state of cross-platform video playback
We’ve put together this report to give you the full scoop about cross-platform video playback. We’re diving deep into the nitty-gritty – talking challenges, opportunities, and highlighting the best practices. How did we do it? Well, we’ve had over 50 heart-to-heart chats with the big players in media and entertainment. They shared insights on their video playback strategies, and now we’re sharing it with you.
2024 Key trends
- Focus on profitability: Considerable attention is given to upgrading streaming codecs to reduce cost, and increasing revenues through ad-supported models like FAST and AVOD, shifting focus to ad insertion optimizations.
- Cross-platform is table stakes: In the evolving streaming landscape, cross-platform video playback has become an essential requirement. However, ensuring compatibility across a multitude of devices presents significant complexities.
- Viewer quality expectations are sky-high: Expectations for superior quality have grown exponentially. Whereas 4K has been de-prioritized, the emphasis has shifted to aspects like startup time and flawless ad transitions.
Why Download This Report?
Gain valuable insights into the latest trends and best practices in cross-platform video playback. It offers expert perspectives from industry leaders, helping you stay ahead in the evolving streaming landscape.
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