Witness the power of Dolby OptiView
Come connect with Dolby at NAB Show 2025, where we’ll reveal an exclusive look at Dolby OptiView, our groundbreaking suite of streaming solutions for sports, media and entertainment companies to maximize viewer engagement and monetization. Dolby OptiView is more than just streaming—it’s a revolution in engagement, monetization, and personalization.
From unparalleled streaming experiences to breathtaking audiovisual quality, Dolby OptiView powers immersive life-like moments that will captivate your audience and keep them coming back for more. With high-quality playback, seamless ad experiences, and consistent low latency streaming, our premium solutions ensure viewers stay connected, engaged, and ready for more, all without missing a beat.
Be sure to visit Dolby at Booth W2849 and book a meeting now.
Featured NAB demos
Dolby OptiView, formerly known as Dolby Millicast and THEO, brings two powerful technologies together into one streaming solution. Don’t miss your opportunity to experience an exclusive sneak peek with our new immersive, interactive demos. Discover how we help you engage more and earn more—effortlessly.
Maximize viewer engagement with configurable and consistent latency
Experience Dolby OptiView, our new live streaming solution which can handle all latency needs, without compromising on quality or user experience.
Our low-latency streaming demo showcases selectable and consistent latency for different live sports use cases: 500ms for real-time interaction, 1-2s for use cases like live sports betting to align video to data latency, and up to 5s for broadcast-like latency.
Unlock additional revenue with SGAI
The Dolby OptiView ads solution boosts viewer engagement and drives more ad revenue with Server-Guided Ad Insertion (SGAI).
Our demo will demonstrate precision-targeted and non-intrusive ad formats like L-bar and double-box advertising in low-latency streams. Talk to us to discover other SGAI benefits, such as higher ad fill and rendering rates!
Enhance viewer satisfaction with premium video playback
Discover the power of the Dolby OptiView Player. Deliver a consistent and superior viewing experience across every device, so that you can enhance viewer satisfaction, monetize more platforms and refocus engineering efforts to innovation and strategic projects.
And we have a cool new feature to announce: the Dolby OptiView Player now also powers Dolby Vision! Our last demo will show how this integration creates stunning live sports experiences. Here at Dolby, we understand that for live sports fans, a stream is more than just watching a game; it’s feeling every heart-pounding moment as though you’re right there in the crowd.
Witness an extraordinary visual experience that captivates viewers and keeps them fully engaged with our new Dolby Vision integration. Learn how to stand out from the competition with lifelike colors, sharp contrast, and rich details that create a mesmerizing, life-like sports experience.
Beyond the booth: Dolby at NAB 2025
Dolby is not only showcasing its latest innovations but will be attending other key NAB events to discuss the future of immersive media and entertainment. If you’re interested in attending as well, click the links below!
NAB Streaming Summit: At this event, industry experts will discuss the latest advancements in streaming technologies, and how to elevate viewer engagement and experience. Hear from some of the largest OTT platforms, sports leagues, broadcasters and content owners on the latest business and technology challenges and opportunities for video monetization.
NAB Sports Summit: The sports broadcasting industry is entering a new era, and Dolby is at the forefront. This all-new three-day program explores the rapidly growing intersection of sports, media and technology. At the Sports Summit, you’ll discover how media companies are experimenting with new delivery methods and immersive fan experiences solutions.
Your invitation to experience Dolby at NAB 2025
Dolby’s innovative solutions are pushing the boundaries of what’s possible in live sports and entertainment. Whether you’re looking to reduce latency, create stunning visual experiences, or revolutionize ad monetization, Dolby Optiview offers the tools and expertise to make it happen.
Interested in learning more or discussing how Dolby OptiView can enhance your operations?
