By author "Rose Power"

Sports fan engagement is rapidly evolving into a year-round, personalized, and immersive experience. Thanks to advancements in streaming and data analytics, sports marketers and organizers now have a unique opportunity to deepen connections with fans and unlock additional revenue streams.

Low latency has become a critical factor in live streaming across various use cases, emphasizing its role in ensuring a high-quality viewing experience. It is particularly vital in contexts demanding real-time interaction and instantaneous feedback, where even minor delays can significantly impact viewer engagement. Consequently, achieving minimal latency is no longer optional but a fundamental requirement for broadcasters aiming to meet the modern audience’s expectations for seamless, interactive content delivery.

The digital transformation of horse racing happening, along with the iGaming revolution, is reshaping engagement, excitement, and integrity in betting for brands and industry stakeholders.

The future of live sports lies in providing interactive, immersive, and personalized viewing experiences. By leveraging cutting-edge strategies, live sports broadcasters can greatly enhance viewer engagement and generate additional revenue streams.

The key health metrics for streaming are bitrate, frame rate, and packet loss. All impact providing a good viewer experience. Testing bandwidth and encoder settings prior to events is advised to avoid playback problems. Dolby Millicast’s dashboard tracks these metrics to identify and resolve issues early.