SBC Summit Barcelona | Harnessing next-level, immersive digital experiences — lessons from sports
SUMMARY
Watching sports has been one of the most popular past-times in the world in recent decades, but behavioural shifts among younger audiences mean that traditional live viewership is being challenged. Innovative, immersive experiences and virtual worlds are the new platforms where young fans are consuming their favourite sports. This panel will discuss how sport is showing up in these new environments to deliver new experiences for fans.
