Case Study: Live Auctions

Interencheres, the leading website in France for live auctions, chose Millicast (now Dolby.io Real-time Streaming) for their real-time live streaming platform to replace Flash and reach all modern browsers and devices natively without the need for a plugin or custom player.

Live auctions Interencheres

Interencheres, the leading website in France for live auctions, chose Millicast (now Dolby.io Real-time Streaming) for their real-time live streaming platform to replace Flash and reach all modern browsers and devices natively without the need for a plugin or custom player.

“After testing & deploying multiple vendors who advertised support for live auctions, we quickly realised none were up to their promise. Until we tried Dolby.io Real-time Streaming. What a relief to find such a solid solution during the COVID crisis.”

Olivier Dupuis, CTO, Interencheres

The problem

Interencheres is the leading website in France for live auctions (see video below). Users are able to buy and sell a wide range of goods, from furniture and works of art, to vehicles and professional equipment.

[embedyt] https://www.youtube.com/watch?v=gxriNBW6tEk[/embedyt]

Interencheres has been streaming live auctions using Flash for over 7 years. Like many auction houses, they have been searching for a Flash replacement that could offer the features they need to sustain their service:

  • Near Zero Latency: less than 1 second of delay
  • High Quality: HD and 4K resolution video
  • Large Scale: hundreds of streams and hundreds of thousands of concurrent viewers daily.

They also wanted their live streams to reach all modern browsers and devices natively without the need for a custom plugin or player.

The solution

Dolby.io Real-time Streaming was set up in a matter of minutes, using OBS Studio to professionally produce and stream directly to large audiences via WebRTC end-to-end, without having to worry about managing the architecture.

The results exceeded their expectations. Dolby.io Real-time Streaming was the first vendor capable of extensive load testing, providing a solution that has continued to be highly reliable in terms of both quality and scale with daily testing.

The results

Interencheres achieved historical record highs for their live auctions in their first month with 650 live auctions (+68% YOY) and 2,115 hours of streaming (+44% YOY).

Adding remote live capabilities to traditional auctions allowed Interencheres to attract new audiences, with 47% of users not having participated in an auction before, which translated into new revenue.

Adopting Dolby.io Real-time Streaming allowed Interencheres to keep their doors open, and also enjoy incredible business growth with +126% in goods sold from the previous year.

“Customer service is outstanding. Their team is easy to reach and extremely responsive. With Dolby.io Real-time Streaming, we are fully confident we have now found the right partner to stream our live auctions and scale our business further.”

Olivier Dupuis, CTO, Interencheres

The benefits of choosing Dolby.io Real-time Streaming

  • Ultra-low latency: 200-500 ms globally at-scale
  • Quality: HD & 4K Resolution
  • Security: True end-to-end encryption
  • Cost: Simple monthly-based pricing
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