Industry Solutions

Boost Viewer Engagement: 5 Pro Tips for Your Live Sports Broadcast


The future of live sports lies in providing interactive, immersive, and personalized viewing experiences. By leveraging cutting-edge strategies, live sports broadcasters can greatly enhance viewer engagement and generate additional revenue streams.

As technology and viewing habits change, so do the expectations of viewers who are looking for more than just the game—they’re seeking an experience that’s interactive, immersive, and personal. With the surge of digital interactivity and real-time experiences, broadcasters must stay ahead of the curve to ensure they’re providing the best possible platform for fans to connect with the sports they love. From personalized viewer stats to AI and data-driven storytelling, it’s time to redefine what it means to watch live sports in the digital age.

Whether you’re a broadcaster or live sports content owner, we’re taking a deep dive into how you can boost engagement in the live sports realm.

Personalization: The Power of Making it Personal

Gone are the days when a one-size-fits-all broadcast strategy was enough. Today’s viewers expect a tailored experience that speaks to their unique interests and preferences. Utilize viewer data, such as favorite players, teams, and historical game data to customize the viewing experience. This can include personalized notifications or ads, recommended content, and even exclusive access to behind-the-scenes footage of their favorite teams. Platforms that recognize and cater to the individual create a stronger bond with their audience, keeping them glued to their screens and coming back for more. Personalization transforms passive viewers into active participants in their own sports narrative.

woman playing tennis in red tank top and white shorts about to hit the ball over the net. To the right are buttons for a user to place a small bet on the match. To the left are user comments and emoji reactions with heart eyes and clapping hands.

In-play Wagering and Microbetting: Interactive Viewing at its Best

The integration of in-play wagering directly into live broadcasts has revolutionized the way sports fans engage with the game. It’s a no-brainer: when viewers have a stake in the outcome, their interest and investment rise dramatically. Microbetting—wagers that are a minute or even just a few seconds long—leveraged via mobile apps provides non-stop interaction. Highlight key moments in the game and offer viewers the chance to make real-time predictions for instant gratification. It’s the ultimate interactive viewing experience that turns every second of the game into an opportunity for engagement.

Immersive and Interactive Social Engagement

The second screen is no longer a sidekick; it’s the co-star of the show. The term “second screen” typically refers to a device, such as a smartphone, tablet, or computer, that a person uses while also watching television or some other primary entertainment display. This implies that the content or interaction happening on the second screen is now just as significant as what is happening on the main screen.

woman wearing headphones watching mobile phone stream of a live soccer match with two friends also watching stream

Integrating social media streams, real-time chats, and interactive polls into live broadcasts creates an immersive experience that keeps fans actively participating before, during, and after the game. Encourage the use of event-specific hashtags, live Q&A sessions, and even feature user-generated content on-air to create a community-driven broadcast. When fans feel like their voice is heard and their presence acknowledged, their loyalty and involvement skyrocket.

Monetization Opportunities & Interactive Ads

Interactive advertising is the present—and the future. It’s not just about placing ads anymore; it’s about creating experiences that merge seamlessly with the content. Utilize gamified ads, predictive ad content, and ads that respond to viewer behavior in real-time. These not only provide an additional layer of engagement but also offer lucrative opportunities for monetization. Sponsorships should also evolve to integrate gamification and viewer involvement. Think sponsored challenges, fan goal spins, and interactive brand integrations that enhance rather than interrupt the viewing experience.

live soccer game with a player in a blue kit about to kick the ball into the goal. There is a pop up ad for a colorfully lit sneaker to the left.

Mobile-first iGaming, 5G, Progressive Web Apps

The marriage of mobile technology, high-speed connectivity, and progressive web apps is a game-changer for live sports engagement. These tools provide a platform where fans can watch, interact, and game on the same device seamlessly. The low-friction nature of progressive web apps, backed by the power of 5G, ensures that fans are never more than a touch away from the action. Design live sports experiences with mobile in mind, optimizing for convenience and ease of use. Ensure your platform is quick to load, intuitive to navigate, and capable of delivering high-quality content on the smallest of screens.


The potential for enhanced viewer engagement in live sports is vast and exciting. By adopting personalized, interactive, and immersive strategies, broadcasters and content creators can create an experience that not only captures viewers’ attention but also makes them active participants in the sporting event.

 As the digital landscape continues to evolve, staying on top of these trends is vital to ensuring that live sports coverage remains not just relevant but indispensable. With these pro tips in mind, anyone in the realm of live sports broadcasting can take their coverage from good to great, and perhaps even unforgettable.

Interested in learning more?

Unlock the secrets to fan engagement success in live sports and download our expert guide, “Go Beyond the Game: Boost Interactive Fan Engagement with a Direct-to-Consumer Business Model in Live Sports” by filling out the form below for a complete roadmap.

DIGITAL DOWNLOAD Access the guide and Go Beyond the Game to Boost Interactive Fan Engagement To download the ebook, please fill out the form below.  
Rose Power

Senior Product Marketing Manager

Rose Power is the Senior Product Marketing Manager for Dolby Millicast. She is driven to build authentic relationships and craft simple solutions in the video-streaming sector. In her downtime, Rose enjoys strumming on her ukulele, tending to her garden, or embarking on hiking adventures with her backpack and pup.

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