Industry Solutions

iGaming trends of 2024: Top 7 Trends that Will Rule the Industry


As we usher in 2024, the iGaming sector continues to evolve at an astounding rate. Not only does the entertainment factor of the industry draw in players

As we usher in 2024, the iGaming sector continues to evolve at an astounding rate. Not only does the entertainment factor of the industry draw in players, but bettors find themselves captivated by the genuine sense of purpose and camaraderie fostered by competitive play, interactive involvement, and social collaboration within the games.

While the growing demand for technology-driven entertainment in 2024 is undeniable, business operators will need to cater to a diverse spectrum of iGaming enthusiasts, all while providing unique experiences.

Advancements in AI-driven personalized user experiences, WebRTC real-time streaming, virtual reality, 5G mobile gaming, and immersive social interaction features will continue to evolve both the player’s experience and the gaming industry.

In this blog post, we’ll explore the pivotal trends that are set to further shape the iGaming industry.

Table of Contents:

  1. AI-driven Personalized User Experiences
  2. Immersive Social Interaction features: Sustained Engagement
  3. Local Regulations and Legal Landscape
  4. Responsible iGaming: Protecting Players
  5. 5G Mobile Gaming and the Rise of Progressive Web Apps
  6. WebRTC Real-time Streaming Requirements
  7. Augmented and Virtual Reality: Blurring Lines
  8. Conclusion: The 2024 iGaming Landscape

AI-driven Personalized User Experiences

In 2024, AI-powered personalized user experiences are thriving in the world of iGaming, offering a type of user personalization no one has experienced before. AI is enhancing the sense of community by recommending suitable teams, suggesting games that a player might find enjoyable, and enabling players to celebrate each other’s victories.

Image of an online gem game with a streamer in the bottom right corner featuring bet behind ui around the stream showing how a viewer can place a bet

These technologies have the capability to conceal virtual rewards within iGaming landscapes. Players can seek and uncover these hidden treasures by accomplishing specific tasks, injecting an additional level of game-like elements and player involvement. Machine learning algorithms analyze player behaviors, leading to tailored game or betting tips that players are likely to enjoy, based on personalized feedback.

Voice-controlled systems and interfaces are now permitting bettors to make wagers through spoken commands, marking a substantial progression towards more accessible gaming experiences.

Immersive Social Interaction Features: Sustained Engagement

The social aspect of iGaming has been greatly enhanced by immersive social interaction features, leading to sustained player engagement. These features allow players to connect with others in a virtual environment, fostering a sense of community and camaraderie.

Basket ball player holding ball  and jumping. Live data to the right showing betting odds and heart emojis to the left

The ability to chat, compete, and collaborate with other players adds a new level of excitement and engagement to the iGaming experience.  This not only enhances the entertainment value of the games, but also adds a compelling reason for players to return – the chance to connect with others. This social component, coupled with the thrill of the game itself, contributes significantly to the overall appeal of iGaming and its ability to retain players over time.

In 2024, local regulations and the spreading legalization are significantly impacting iGaming, particularly in the United States and Latin American countries like Brazil. These regulations do more than establish legal boundaries; they demonstrate a nation’s resolve to foster the iGaming industry for its own prosperity.

This is positive news for investors because it establishes a clear framework within which they can operate, reducing ambiguity and potential legal pitfalls. Such iGaming regulations establish high standards, which can improve the overall investment climate.

While the legal landscape is quicky changing, the current data is clear that Latin America presents the most encouraging opportunities for iGaming in 2024, with North America and Europe trailing closely behind.

Global map illustrating a CDN scaling streams across the globe with a secure lock icon

Because regulations within the realm of iGaming are increasingly becoming tailored to individual countries, iGaming operators will need to do their research. This is evident in the growing specificity of laws and restrictions for online gambling across different nations.

Responsible iGaming: Protecting Players

The emphasis on responsible gambling continues to be a significant concern in the iGaming industry. Its increasing influence spans over numerous operational areas, including player interaction and marketing tactics.

AI insights can assist in promoting responsible gaming by pinpointing players at risk and enabling appropriate and timely interventions. This underscores the industry’s commitment to putting player safety and overall well-being first, strengthening its reputation for maintaining ethical practices and enhancing customer trust.

5G Mobile Gaming and the Rise of Progressive Web Apps

5G technology is significantly impacting iGaming accessibility for real-time streaming. With its ultra-low latency and high-speed connectivity, 5G is potentially revolutionizing the gaming industry by enabling immersive virtual reality gaming experiences that were not previously possible. This advanced connectivity is attracting a new generation of players to the online gaming community.

5G technology also allows for real-time interaction and collaboration in virtual environments without delays, creating a more immersive gaming experience. Moreover, live casino games, sporting events, and live auctions can now be rendered on powerful servers in data centers, with video and audio streamed to devices in real-time, provided there is a stable 5G connection.

Live stream publisher to the left showing the ability to go live with an American football stream with betting statistics to the right of the stream

The surge in mobile-first gaming is being propelled by Progressive Web Apps (PWA). These are apps that function in any native player, eliminating the need for costly and regulated app stores.

WebRTC Real-time Streaming and Industry Standards

Regardless of location, iGaming regulations require a secure, fair, and compliant experience thus reinforcing players’ trust and confidence in the game. High-quality streaming, coupled with real-time interaction is essential for bettors that are continually assessing and modifying their betting strategies up to the very last moment, requiring instant and precise data.

The utilization of Multiview camera angles has become a prevalent feature in virtually all facets of iGaming today, offering 3 to 5 distinct perspectives of the live stream, from live casino dealers to items up for auction. Live betting sports apps often allow fans to quickly switch between camera angles, or even watch multiple games at once in a single screen.

Live trivia game show with players standing in a row. Showcasing interactive social features on the bottom and betting data to the left

The expectation in the iGaming industry for video delivery is less than half a second, known as real-time streaming and must include the ability to quickly accommodate any viewership spikes. Because WebRTC enables 4K, real-time streams, it is vital in iGaming, where the game play heavily relies on real-time interaction.

Augmented and Virtual Reality: Blurring Lines

Groundbreaking developments like Virtual Reality (VR) casinos or Augmented Reality (AR) racetracks will escalate engagement by transforming any environment into a dynamic and interactive gaming arena. AR/VR games stimulate the senses and increase imagination power in players enticing them to come back for a new and unique experience in the next round.

Virtual Reality (VR) technology in the iGaming industry offers bettors an immersive and interactive experience by allowing them to create their own custom 3D virtual avatars. These avatars can be designed according to individual preferences and personalities, thus adding a personalized touch to the iGaming experience. This creates a sense of realism and social interaction as if they were there in person.

3D environment with a female avatar wearing a green shirt and white pants in the center. To the right we see betting data and a set of dice, to the left we see a live poll

With AI and VR combining forces, this could potentially lead to more sophisticated and engaging iGaming experiences in the future.

Conclusion: The 2024 iGaming Landscape

As the iGaming industry experiences significant growth in 2024, it’s an exciting time for investors and players. Numerous possibilities exist for income generation, development, and prosperity when armed with the appropriate technological tools. To fully capitalize on these opportunities, it’s essential to possess the correct solutions and expert knowledge. Equally important is the  ability to respond to the iGaming demands rapidly, launching new innovations and platforms into the market before your competitors do.

Interested in learning more?

Download our latest eBook, “Maximize Player Engagement with Real-time Streaming”. This comprehensive guide is an essential resource for professionals in the rapidly evolving iGaming industry.

Whether you’re an experienced iGaming operator or new to the scene, our ebook covers critical topics including:

  • The role of real-time streaming in iGaming
  • The rise of live casinos, sports betting and horse race betting
  • How to unlock additional revenue with contextual ads
  • The power of immersive social interaction features
DIGITAL DOWNLOAD Access the guide to  Maximize your ROI in iGaming To download the ebook, please fill out the form below.  
Rose Power

Senior Product Marketing Manager

Rose Power is the Senior Product Marketing Manager for Dolby Millicast. She is driven to build authentic relationships and craft simple solutions in the video-streaming sector. In her downtime, Rose enjoys strumming on her ukulele, tending to her garden, or embarking on hiking adventures with her backpack and pup.

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